With the ongoing shift in user behavior and forecasted market growth, the opportunity in the OTT market is massive. Netflix’s market share has declined from a whopping 96% in 2008 to a more modest 18% today. There is room for more than one A-player. Companies need to quickly overcome their barriers to scale and fine tune their monetization strategies to seize this opportunity.
There are several monetization models for OTT business, but most media owners use SVOD (Subscription Video-on-Demand). This is because SVOD subscribers typically provide a high lifetime value (LTV) rate, which is an important part of building long-term revenue streams.
Nick Ntigrintakis, CEO at AlphaOTT™ and Matthew Clarke, Customer Success Team Lead at Chargebee are discussing the current state of subscriptions in the OTT industry, what we can learn from the SAAS industry, and how to improve the SVOD monetisation model for OTT businesses to increase revenue growth.
